Since 2015, Haihan has been exploring the cultural and creative field, engaging in IP based cultural and creative businesses. The main projects include exclusive agency for catering and lifestyle gifts in Greater China from the Van Gogh Museum in the Netherlands, transforming Van Gogh's art into a taste for life, and through secondary creation, making art more life oriented and artistic. In addition to Van Gogh, we also continue to expand our museums overseas and in China, licensing artworks and IPs from different artists in different industries, and expanding cultural creativity to various fields.